Fund of Funds,
I agree.
HL provide a 5 star service, convenient, but not necessarily competitive.
The more you get into investing, the more you question what you quietly, almost invisibly pay them.
I believe the typical cost of investing in a fund via HL is about 1.25%, but I have no idea how much I pay them each year, other than knowing it is significant (circa £2250 - £2500 I think).
The information on their website is pretty useless, but the online trading option is excellent.
In my humble opinion (apologies to anyone who has 'heard' me say this before), if they undercut the competition and took the lead on true fee transparency they would rake it in by virtue of increased customer base - I think they could completely dominate the market if they did this.
But, what do I know? I am only a DIY investor, and in any case the current business model seems to have paid off pretty well.
TJL