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Social Networking And Freelancers In A New Age
abrahams first
Posted: 18 December 2016 00:03:53(UTC)
#1

Joined: 17/12/2016(UTC)
Posts: 1

The gig economy is coming, one in which independent workers are taken on for short term projects, and you should pay attention. The freelance workforce is currently gaining in leaps and bounds - in fact, by 2020 it is predicted that 70 million people will be working as self-employed freelance agents. With the growth of sites such as Upwork and 99designs helping connect employers to freelancers offering competitive rates, it can feel as if the power is all with the bosses.

That is where social networking comes in.

Transparency is a two-way street

Social media used to be just about hanging out with your friends and sharing some jokes but now it has become a thriving ecosystem of its own. Sophisticated marketing campaigns are now launched viaTwitter or Snapchat. World news and ground-breaking scientific discoveries are announced and spread via social media. Thanks to this expansion, there can be some risk to the freelancer. Employers will often review the social feeds of a potential worker to see if they are well-behaved and a good fit.

But before you shut down your accounts and prepare to become a digital hermit, you should know that there are more benefits to social networking than hazards.

Freelancers can use it to show off their work, receive client feedback and recommendations and research prospective employers to see if working for them will be a good fit. Social platforms also provide excellent opportunities for personal development – such as education – not to mention heightened awareness of your personal brand. And that research into potential workers? That goes both ways.

Taking back control

This where the power dynamic can shift back towards the freelancer, away from corporate hands. If all social media indicators point towards that business being bad for your career, why would you want to work there? If you've had a bad experience with one company, would you pass it on as a recommendation to your peers? Or tell them to avoid it like the plague?

With more sites allowing the freelancer to review businesses they have worked for, not taking this into account could be a blunder. And this is something that it is becoming harder to ignore. Since it seems apparent that many employers will be forced by market conditions to employ temporary staff, especially for projects such as graphic design, web page creation, or content marketing, it would be a foolish company that took the old-fashioned approach.

It then becomes incumbent on businesses to treat their freelancers better and offer them further opportunities. So, a better future for the freelancer, and the savvy employer approaches. Start building bridges today.

Micawber
Posted: 20 December 2016 06:58:09(UTC)
#2

Joined: 27/01/2013(UTC)
Posts: 1,366

Thanks: 507 times
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Citywire terms and conditions 8.3 (ix) you must not "use our site to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation."
5 users thanked Micawber for this post.
Mike L on 20/12/2016(UTC), bill blayney on 20/12/2016(UTC), Redundant (Old Timer?) on 20/12/2016(UTC), Joe Soap on 09/01/2017(UTC), Dan Mall on 17/01/2017(UTC)
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